When we first opened our doors in 1988, Apropos’s work was predominantly painting backdrops for advertising and faux finishing for high-end residential clients. The quality of our work quickly earned us a reputation and lead to scenic jobs: painting sets for Prince videos, a few TV movies, and a number of films including, “Grumpy Old Men”. A landmark job arrived from The Limited to paint decorative wall coverings for their chain store, Express. Soon after, the Apropos crew were painting seventy-five stores a year, which quickly grew to three hundred stores in The Limited Brands empire; Victoria’s Secret, Pink, Structure, Limited Too, Bath & Body Works, and White Barn Candle Company.
Apropos currently employs a staff with a roster of specialized artists and operates out of a 17,000 sq. ft. studio in Minneapolis.
Jamie spent a lot of time in high school theater, building and painting sets. When he graduated he felt directionless yet drawn intensely to the arts. After drifting to the Catskills and earning a degree in commercial art, he furthered a split major in art/theater at the University of Buffalo, working summer stock in Chautauqua NY. He was offered a prop assistant position at the Cleveland Playhouse and entered professional theater.
In 1983 Jamie was offered the Prop Master/ Set Decorator position at the prestigious Guthrie Theater in Minneapolis, MN. He spent ten years deepening artisan trades, after which Jamie was offered a position as Technical Director with the Dayton’s photo studio. When moonlighting gradually overtook the Dayton’s position, he launched a business named Apropos.
Since then, Jamie has become the unintended yet enigmatic leader of Apropos. His employees are devoted to him and to his vision.
Jamie Reich: Owner
Skip Wilson: Operations/ Design Manager
Orion Sage Frey: Production/ Shipping Manager
Derek Towler Pasley: Production, Vinyl Lead
Julie Worthy: Travel Team, Installation Artist
Marcus Marose: Print Manager
Chuck Honer: Quality Control
Matt Mitchell: Production