Rooted in theatrical design, Apropos has spent the last twenty years perfecting their craft in decorative plaster, paint and print.
Apropos currently employs a staff of fifteen together with a roster of specialized freelance artists and operates out of a 17,000 sq ft studio in Minneapolis. Additionally, travel teams are organized for on-site installations anywhere around the globe. Our client list includes Victoria’s Secret, PINK, GUESS, Inc., Bath and Bodyworks, Limited, Structure, Limited Too, Express, BCBG, St Johns, Forever 21, and many other satisfied customers.
Observing through a lens of fine artistry, special attention is paid to the smallest details. Apropos prides itself on artistic focus and maintaining deadlines. We build strong relationships with our clients and work hard to create and fully realize every vision.
Apropos will bring the same careful attention to big jobs or small ones. And what is done with care is meaningful.
Owner, Creative Director: 31 years
Jamie spent a lot of time in high school theater, building and painting sets. When he graduated he felt directionless yet drawn intensely to the arts. After drifting to the Catskills and earning a degree in commercial art, he furthered a split major in art/theater at the University of Buffalo, working summer stock in Chautaqua NY. He was offered a prop assistant position at the Cleveland Playhouse and entered professional theater.
In 1983 Jamie and his wife Lois Rhomberg were offered positions at the prestigious Guthrie Theater in Minneapolis, MN as Prop Master and Lead Scenic Artist, respectively. They spent ten years deepening artisan trades, after which Jamie was offered a position as Technical Director with the Dayton’s photo studio. When moonlighting gradually overtook the Dayton’s position, he and a co-worker launched a business named Apropos.
During those years they expanded their business, painting backdrops for advertising and faux finishes with high-end residential clients, earning a reputation in those circles. Jamie’s partner left the business and moved to LA to focus his interests in residential design while Jamie continued landing scenic jobs: painting sets for Prince videos, a few TV movies and a number of films including Grumpy Old Men. A landmark job arrived from The Limited to paint decorative wall coverings for their chain store, Express. Soon, Jamie and his crew were painting seventy-five stores a year, which quickly grew to three hundred stores in The Limited brand; Victoria’s Secret, Structure, Limited Too and Bath & Body Works.
Jamie has become the unintended yet enigmatic leader of Apropos. His employees are devoted to him and to his vision: creating high art for commercial purposes.
What our clients say about us
“I have always known Jamie as an extremely hard working, detail driven, creative and well grounded person through all of the projects that I have had the pleasure of working with him on. His ability to see a project from inception through installation is uncanny. I can only assume that his customers see this trait as well and that is why he is so successful and has such loyal customers. I highly recommend any associations with Jamie whether business driven, creative outlet or personal.”
Vice President, Digi Graphics, Inc.
“Jamie and his team at Apropos were a pleasure to work with. They were extremely detailed and professional in their communication, and always on time with deliveries. Jamie was great at reacting to change and adjusting his production and shipping methods to meet and exceed our expectations both visually and fiscally. With a multitude of delivery variables and challenges, Jamie was always personally involved in solving unexpected problems. He really loves what he does and so does his team. I highly suggest trying them out for your next roll out. Please feel free to contact me directly via email if you need any further information on the team at Apropos and their amazing talents.”
Creative Director, St. John
“I have worked with Apropos on Victoria’s Secret, PINK and LaSenza brands since 2001. The Apropos team of artists are a pleasure to work with, are always up for a challenge and consistently implement superlative results. I always look forward to working with the Apropos team.”
Project Manager, Limited Brands
“Apropos has the rare ability to combine the artist with the project needs of time and budget. I have worked with Apropos on multiple restaurant projects requiring custom murals, paintings and faux finishes. It is always a pleasure.”
Director – Hospitality Design Studio Partners & Sirny, Architects
“Jamie is a effective performer and partner. He has a high energy level and the endurance to handle workloads or environment change. Jamie maintains positive composure and confidence in crisis and adverse situations. He takes responsibility to ensure accurate information and communication to my team and field contractors. He demonstrates passion and a positive work environment with my team through teamwork, innovation, and ideas. Jamie and his team understands the needs of the brand design concepts and participates willingly to accomplish team goals.”
Project Manager, Limited Brands