Our Story
Rooted in theatrical design, Apropos Studio has spent the last 30 years perfecting our craft in decorative plaster, paint, and print.  

When we first opened our doors in 1988, Apropos’s work was predominantly painting backdrops for advertising and faux finishing for high-end residential clients.  The quality of our work quickly earned us a reputation and lead to scenic jobs: painting sets for Prince videos, a few TV movies, and a number of films including, “Grumpy Old Men”.  A landmark job arrived from The Limited to paint decorative wall coverings for their chain store, Express. Soon after, the Apropos crew were painting seventy-five stores a year, which quickly grew to three hundred stores in The Limited Brands empire; Victoria’s Secret, Pink, Structure, Limited Too, Bath & Body Works, and White Barn Candle Company. 

Apropos currently employs a staff with a roster of specialized artists and operates out of a 17,000 sq. ft. studio in Minneapolis.
Jamie Reich
Owner, Creative Director: 30 years

Jamie spent a lot of time in high school theater, building and painting sets. When he graduated he felt directionless yet drawn intensely to the arts. After drifting to the Catskills and earning a degree in commercial art, he furthered a split major in art/theater at the University of Buffalo, working summer stock in Chautauqua NY. He was offered a prop assistant position at the Cleveland Playhouse and entered professional theater.

In 1983 Jamie was offered the Prop Master/ Set Decorator position at the prestigious Guthrie Theater in Minneapolis, MN. He spent ten years deepening artisan trades, after which Jamie was offered a position as Technical Director with the Dayton’s photo studio. When moonlighting gradually overtook the Dayton’s position, he launched a business named Apropos.

Since then, Jamie has become the unintended yet enigmatic leader of Apropos. His employees are devoted to him and to his vision.

Our Team

Jamie Reich: Owner

Skip Wilson: Operations/ Design Manager

Orion Sage Frey:  Production/ Shipping Manager

Derek Towler Pasley:  Production, Vinyl Lead

Julie Worthy:  Travel Team, Installation Artist

Marcus Marose:  Print Manager

Chuck Honer:  Quality Control

Matt Mitchell:  Production





Apropos Studio
1 Malcolm Ave SE
Minneapolis, MN 55414